What is Content Creation ?

Content creation is, well, exactly what it sounds like. It’s the process of creating (or producing, or drumming up, or whipping-together) content. For what purpose? You can create content to inspire, educate, persuade, convince, argue, support, express, and the list goes on. What kind of content? That list can go on too. Content is basically any type of media your audience consumes—written, spoken, video, audio, and the list goes on.

Type of Content Creation

In addition to producing content for a variety of stages in your funnel, you should also be creating a variety of content types. Here are some of the common forms of content creation in marketing.

SEO content creation

SEO content creation is writing articles and web pages targeted by keywords. Keywords are the items that your ideal customers are searching on Google. There are a number of things you can do on the page, also known as on-page optimizations, to get Google to serve that page for a given keyword search, and get your audience to click on your search result.

Blog content creation

engaged blog content creation means writing high quality keyword targeted long-form articles (lots of hyphens…) about topical relevance to your audience. The purpose of blog content creation is to rank for those keywords, drive qualified traffic to your site, allow you to establish credibility in that area, and build trust with prospective customers.

Not all blog content creation is done for an SEO purpose. Many organizations use blog posts simply to update customers about products and services or give customers a one-off look at culture and core values.

Social media content creation

Social media content creation is just as important as SEO content creation, but the difference is that it has less to do with keywords and more to do with the way the information appears and is delivered as an ‘experience.’ The best social media posts provide visually appealing and quickly digestible information that has personality.
Social media content creation will vary depending on the social media platform you are creating content for – a great Facebook post will be different from an Instagram post, which will be different from LinkedIn, TikTok, or Reddit.

Video content creation

Video content creation runs the gamut of hour-long webinars, five-minute quick tips, three-minute explainer videos, 30-second TV commercials, 6-second bumper ads on YouTube, and even silent slideshow-style ads on Facebook.
While video is highly engaging, video content creation can be pretty resource-heavy. Use our tips to create video ad content on a budget so you can maximize your time and budget.

B2B content creation

B2B content creation is the content creation for a B2B marketing effort – or marketing happening directly between business-to-business (past the B2C, or business to consumer).
B2B marketing is moving away from a clear distinction from B2C marketing because in the end, you are still marketing directly to an individual who prefers personable and customized content.
That said, there are some types of content development that are more common for B2B content as compared than B2C content – case studies, best practices, and how to’s, with ad hoc industries.

Process of Content Creation

So how do you go about creating great content? Every content marketer is going to have different methods depending on their personal preferences, their business, target audience, their content team size, and the resources available to them. But these methods all follow a pretty general process. Let’s take a look:

1. Ideation

There are a number of ways to come up with topic ideas for your content. That includes keyword research, diving into your own website and social media analytics, consulting sales and support teams to learn FAQs, competitive research, and feedback surveys. It’s a good idea to have a place where you keep ideas.

2. Planning

Content creation should not happen in just one session. There should always be some planning and preparation involved. Outline the key parts of the content so you can make sure it stays on track with the title and its purpose.
Our SEO-optimized blog post outlines and templates will help you out here!

3. Creation

Now is when you start populating your outlines and lists with, well, content! The meat and potatoes. My suggestion is to go freely here. You can always pare down later. With blog posts especially, you may even end up writing enough to produce a few different posts within a topic cluster.

4. Editing

This is when you go back through and make sure the piece of content is:
Clear and concise
Grammatically correct
In the right voice
Stays on track with the topic and goal
Makes sense and is intuitive
Depending on your team size and methods, there may be a few phases within the editing stage. Just remember: done is better than perfect. With web content, you can always go back in and make updates or improvements. Don’t get caught up in getting it just right or you’ll never hit publish!

5. Promoting

Now it’s time to distribute your content. Use multiple channels to reach the largest possible audience and make the most of your efforts. This includes your website, emails, and social media platforms. And don’t be afraid to resurface the same content periodically. Your audience is always growing. Share your content internally as well, since your team members—especially for B2B teams—can amplify your reach.

Conclusion

At NextZen, we don’t just market; we establish brand authority, create tangible content, and create real, bezel growth. We do everything by putting strategies in place that benefit search engines’ standards while keeping your audience in mind. Whether that’s increasing visibility, strengthening engagement, or increasing sales; our solutions are sustainable and effective. Are you ready to elevate your digital presence? Let NextZen become the trusted growth partner for your digital marketing success.